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Your Marketing Emergency Fund

Four marketing assets that keep working even when you're not.

If you stopped marketing for 90 days, what would still be working? Score your four assets, see which one is weakest, and plan the one you'll build first.

Plus a free bonus: The Low-Capacity Marketing PlanA plan for your hardest season, made while you're not in one.

Cover of the Your Marketing Emergency Fund workbook: a plum umbrella on a rainy porch next to a pot of lavender

The four assets you'll score

Searchable Evergreen ContentLong-form blog, video, or podcast that keeps getting found for years.

Automated Lead GenerationWebsite, funnel, and welcome emails that warm people up while you're away.

Referral RelationshipsClients, peers, and partners who send people your way.

Recurring RevenueMemberships, subscriptions, and retainers, so every month doesn't start at $0.

Inside the workbook

A scorecard to mark each asset green, yellow, or red
A simple way to pick the one asset you'll build first
Example plans for all four assets
A 5-week plan with one small step each week
Bonus: The Low-Capacity Marketing Plan, so you know what your marketing looks like on your hardest weeks

In 2024, a string of hard things hit at once. Something had to give, and it was marketing. I quit for a year. I was scared my business would fall apart. It didn't. I kept paying myself and my team, and four assets kept working without me.

This workbook helps you build yours before you need it.

Heather Stephens

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